STERLING BRANDS INVOLVEMENT WITH ART START
2019 is Sterling Brands fourth year as a major industry partner to Art Start. In 2015, Art Start participants had a blast collaborating with Sterling designers to choreograph, costume and film their own Thriller video for Halloween, followed by a screening of the film at Maysles Cinema in Harlem. Sterling designers have gone on to work with Art Start youth on an original product design workshop. Going through the whole process of brainstorming, designing, constructing, packaging and pitching their ideas. In 2019, their mentoring Art Start’s Emerging Artists on brand design and development in a 4-week intensive training.
In addition to the time and passion their design team has given to these exciting projects, Sterling Brands has also contributed over $50,000 to Art Start's Creative Collective programming.